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Written on January 11th, 2010

Everything for the boys!

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Welcome to 2010 everyone. We hope you had a good festive season and are surviving the school holidays! Things have been all systems go on the b.box front – many of our stockists have kept the re-orders coming – in what we were told to expect to be a quiet time. We’ve also been busy working on our new products, which we’ll be launching in February at the trade fairs in Sydney. We’re so excited to debut these products which we hope will be as well received by consumers as b.box- the essential baby box has been. What we can tell you is they’re innovative, stylish and practical – just what you’ve come to expect.

To start this year’s blog off, we thought we’d introduce you to a stockist with a difference. My sister was so excited when I told her about www.everythingboys.com.au – a web site dedicated to everything you need for the little guys in your life. As a mum of girls – I didn’t really understand the dilemmas mums with boys have to find cool, value for money gear. Here we meet the lady behind the new online concept – Julie Kourtesis.

How long have you been in business? We officially became a business from just being an idea on the 1st October 2009, so we’re still fairly fresh!

What did you do before you started your business? I have spent most of my career in recruitment, working the corporate ladder before going off on maternity leave for the first time in 2006.

What makes your business unique? It’s all about BOYS! We only cater for for boys from newborn to 8years old, and offer an extensive range of items where all tastes and budgets can be met with ease and quality of choice.

What do you love most about what you do? That this gives me the opportunity to be around my boys even more, so I don’t miss a thing! Right now, I’m also learning a lot in an industry where I have no background and that there are a lot of great items out there for boys – promise!

What’s your favourite way of sourcing new products? Given I’m all new to this, it’s all about what works, so right now if my boys have it and its lasted then that’s the first place I’ll suss out.  Following that, it’s the internet, which is such a rich source of content and information – so my investigative skills kick in wading through web pages.

What’s your favourite time of the day? Anytime of the day is a great time of the day, but I especially love those first few moments when Nicholas and Alexander have just woken up from their sleep and they’re still a little drowsy, big stretches and yawns, so it’s lots of cuddles and kisses until they’re ready to go again!

What’s the best piece of parenting advice you’ve ever received? Have confidence in my own ability as a mum, don’t sweat the little stuff and it all happens in time!

If you could become any character from a children’s story, who would you be and why? Max from ‘Where the Wild Things Are’ – he gets to dress up in his favourite outfit, cause a little mischief, goes on a long adventure and still comes home to a warm cooked meal! What more could you ask for?

Who inspires you? My family inspires! My boys – George my husband, Nicholas and Alexander, they make me smile everyday, they make me realise it’s all worth it and they make me strive to be a better person so they get the best from me!

Who lives under your roof? George my husband, Nicholas (who turns 3yrs in January) and Alexander (just turned 1) – boys zone big time!

We’re also excited that b.box is now available in the US through www.greenmomplace.com and received a rave review from US site www.parentville.com. b.box has also hit the shores of Saudi  Arabia through www.witty-shop.com and is available in the UAE through www.bubsboutique.com.

Until next time

Dannielle and Monique

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